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The comparison reads the same evidence fields used by broker profiles, so users can scan scores, regulation, costs, platforms, withdrawals, and caveats side by side.

Broker 1
Broker 2
VS field
Ally Invest

ally.com

Stock BrokerETF BrokerETF
E*TRADE from Morgan Stanley

us.etrade.com

Stock BrokerETF BrokerBond
Decision summary
Overall score
82
88
Trust score
88
93
Cost score
82
86
Platform score
76
89
Withdrawal score
78
89
Best for
US residents who already bank with Ally · Long-term ETF/stock investors seeking low commissions · Investors wanting optional robo portfolios or remote advisor service
U.S. self-directed stock/ETF investors · Options traders · Futures traders needing CME/ICE US/CFE access
Watch out
US residents only, with limited active-duty military exceptions · No cryptocurrency spot trading · No direct futures offering found in official sources
Needs verification
Trust & regulation
Regulators
Ally Invest Securities is a FINRA/SIPC member; Ally Invest Advisors is an SEC-registered investment adviser.
Source
FINRA/SEC/SIPC for Morgan Stanley Smith Barney LLC; NFA/CFTC for futures; FDIC for Morgan Stanley Private Bank deposits; NYDFS for Zero Hash crypto-related services disclosed by E*TRADE.
Source
License numbers
CRD#: 136131 / SEC#: 8-66982
Source
Morgan Stanley Smith Barney LLC: CRD# 149777; SEC# 801-70103 and 8-68191. E*TRADE Futures LLC: NFA ID 0401545 from NFA BASIC search result.
Source
Regulated entities
Securities offered through Ally Invest Securities LLC; advisory services offered by Ally Invest Advisors Inc.
Source
Securities and advisory services: Morgan Stanley Smith Barney LLC; commodity futures/options on futures: E*TRADE Futures LLC; banking: Morgan Stanley Private Bank, National Association; crypto commission charged by zerohash with Zero Hash NYDFS virtual currency business licenses noted on crypto page.
Source
Negative balance protection
No negative balance protection for margin accounts; Ally/Apex state customers can lose more than deposited and are responsible for shortfalls.
Source
No negative balance protection found; official margin/futures disclosures state customers may lose more than deposited funds and be liable for deficits.
Source
Investor compensation
SIPC protection up to $500,000 including $250,000 cash; additional London Underwriters policy up to $150 million aggregate and $37.5 million per customer including $900,000 cash.
Source
SIPC: up to $500,000 including $250,000 cash; excess of SIPC policy: $1B aggregate firmwide, $1.9M per client uninvested cash; FDIC: brokerage sweep up to $500,000 individual/$1,000,000 joint and bank deposits at least $250,000 or $500,000 for Premium Savings where conditions are met.
Source
Restricted countries
Ally Invest does not open or maintain accounts for residents of foreign countries; customers must live in the USA except possible active military exceptions.
Source
Official promotional terms exclude non-U.S. residents and residents of any jurisdiction where an offer is not valid. Full account-opening country availability/restriction list was not located in public pages checked.
Source
Costs & account conditions
Minimum deposit
Not disclosed in extracted official sources; needs editor review.
Source
Brokerage accounts: no minimum funding requirements; Core Portfolios: $500 minimum; Premium Savings/Bank CD/Checking: $0 minimum opening deposit but must be funded within 90 days to remain open where disclosed.
Source
Spread from
Not applicable or not broker-level for this investment-platform profile; review if leveraged products apply.
Source
Not applicable as a primary pricing metric for this U.S. securities/futures/banking platform; E*TRADE discloses commissions, contract fees, bond markups/markdowns and margin rates rather than forex/CFD-style spreads.
Source
Commission
Not disclosed in extracted official sources; needs editor review.
Source
stock_commission: $0 for online U.S. exchange-listed stock trades; OTC stock trades $6.95 online or $4.95 for 30+ trades/quarter; broker-assisted trades add $25.; etf_commission: $0 online ETF trades.; options_commission: Options: $0 base commission, $0.65 per contract, reduced to $0.50 with 30+ trades per quarter; exercise/assignments $0; regulatory/exchange fees may apply.; futures_commission: Futures and options on futures: $1.50 per contract per side plus exchange, NFA and other fees.; mutual_fund_commission: $0 for no-load, no-transaction-fee funds; load funds per prospectus; E*TRADE states $0 for online U.S.-listed mutual fund trades in FAQs.; bond_commission: Bonds/CDs: $1 per bond for online secondary trades ($10 min/$250 max); U.S. Treasury auction and online Treasury secondary trades $0; broker-assisted online secondary pricing plus $20 commission.; crypto_commission: Cryptocurrency commission: 0.50% on notional trade value, charged by zerohash, of which E*TRADE receives a portion.
Source
Maximum leverage
For common stock margin, maximum loan currently may be 50% of marginable securities purchased; requirements vary.
Source
Product-dependent. For securities margin, official margin disclosure gives minimum Reg T margin account equity of $2,000 and portfolio margin eligibility at $100,000 equity plus Level 4 options approval, but no single maximum leverage ratio. For futures, overnight margin is 100% of exchange minimum requirements and intraday margin is 50% of initial requirements for all products except Bitcoin; eligible futures IRAs are 200% of initial requirements with $25k minimum equity.
Source
Deposit fee
Standard and expedited transfers between Ally Bank and Ally Invest, and transfers with other institutions, are free; returned ACH may cost $30.
Source
ACH Transfer Money is free; incoming wire transfers listed as $0; incoming non-U.S. currency may incur conversion fees from Wells Fargo/MSPBNA note says MSPBNA does not charge fees on incoming USD wires.
Source
Withdrawal fee
Selected withdrawal/transfer-out fees include $5 check withdrawal, $30 outgoing domestic wire, $50 ACAT out, $115 DRS per position, $50 DWAC per position plus possible transfer-agent fees, and $25 outgoing DTC per position.
Source
Outgoing wire transfers: $25; full outgoing account transfer: $75; check requests: $0; stop payment requests: $25.
Source
Inactivity fee
No explicit inactivity fee found in the official commissions and fees schedule reviewed.
Source
No inactivity fee found in checked official Pricing and Rates account activity, special request and brokerage account pages.
Source
Markets, platforms & payments
Tradable assets
Stocks, ETFs, options, mutual funds, and fixed income securities are available.
Source
E*TRADE offers stocks, ETFs, options, futures, mutual funds, bonds/CDs, IPOs, crypto-related securities/futures, cash savings and managed portfolios.
Source
Trading platforms
Ally Invest provides web/mobile account access, screeners, watchlists, market data, news, metrics, TipRanks Smart Score, and analyst ratings.
Source
E*TRADE Web/App for investors; Power E*TRADE Web/App/Pro for active and advanced traders.
Source
Account types
Not disclosed in extracted official sources; needs editor review.
Source
Brokerage, retirement, managed portfolios, small-business retirement, banking and crypto-related account/exposure categories are listed on the official accounts page.
Source
Deposit methods
Funding methods evidenced include check, wire, ACH, ACAT, DTC transfers, and Ally Bank-Ally Invest transfers.
Source
Funding methods include Transfer Money (ACH), wire, external asset/account transfer, mobile or mailed checks, direct deposit and internal transfers.
Source
Withdrawal methods
Withdrawals/transfers include ACH, wire, check, Ally Bank transfers, ACAT transfer out, DRS, DWAC, and outgoing DTC.
Source
Withdrawals/money movement supported via Transfer Money, wires, check requests, internal transfers and account transfers; exact outbound methods depend on account type and destination.
Source
Withdrawal processing time
Transfer timing depends on method: Ally Bank/Self-Directed 1-2 minutes, Robo/Personal Advice up to 5 business days, ACAT 5-7 business days.
Source
ACH outbound to external account: contact receiving external institution; wire transfer: same business day if received before 6 p.m. ET; internal transfers generally immediate; full brokerage transfer electronically typically 10+ business days, paper/mail 3-6 weeks.
Source

BrokerVS provides broker comparison research only. Scores and evidence can vary by country, account type, and legal entity; users should verify source links before opening an account.